The Sydney Picnic Boss: Tharciony Costa Shares Her Business Story

Tharciony Costa, the founder of Picnic and Love, is a living testament to the power of perseverance and the importance of having a supportive network. Her journey from a young woman with a dream to a successful entrepreneur inspires anyone considering starting their own business.

From Caruaru (Brazil) to Sydney

Born in Caruaru and raised in Olinda, Brazil, Tharciony's entrepreneurial spirit was ignited by her highly accomplished lawyer mother. Following in her footsteps, Tharciony pursued a career in law, working alongside her mother and gaining valuable insights into the business world.

In 2023, Tharciony's path took her to Sydney, Australia, where she faced the challenge of starting a new life in a new country. However, this challenge also presented an opportunity to pursue her entrepreneurial dreams.

The Birth of Picnic and Love

The idea for Picnic and Love was born from Tharciony's desire to create something special for her daughter's 14th birthday. She envisioned a unique and memorable experience that would bring joy and togetherness. This vision quickly became a business concept, and Picnic and Love was born.

From Idea to Reality

With the support of her business advisor, Syane Macedo, Tharciony embarked on the journey of turning her idea into a reality. Syane provided guidance and expertise in every aspect of the business, from brand strategy and marketing to financial management and picnic setup.

The early days were filled with challenges, from sourcing materials to creating a website. But Tharciony's determination and passion never wavered. She embraced every obstacle as an opportunity to learn and grow her picnic business in Sydney.

Balancing Work and Life

Tharciony has always strived to balance her work and family life as a single mother. She understands the importance of being present for her daughter, and she schedules her work commitments around her family's needs.

Tharciony's commitment to her family extends beyond her daughter. She believes in creating a supportive and inclusive work environment for her employees and recognises that a happy and fulfilled workforce is essential to a successful business.

Learning and Growth

Tharciony is a firm believer in continuous learning and growth. She actively seeks opportunities to expand her knowledge and skills, attending networking events, taking courses, and connecting with other entrepreneurs.

This commitment to self-improvement has been instrumental in her success. Tharciony constantly evolves her business strategies and adapts to the ever-changing market landscape.

Facing Fear and Embracing Failure

Like any entrepreneur, Tharciony has faced her share of setbacks and challenges. However, she has never let fear or failure hold her back. Instead, she views these experiences as opportunities for growth and learning.

Tharciony recognises that failure is an inevitable part of the entrepreneurial journey. It is not a sign of weakness but rather an opportunity to learn, adapt, and return stronger.

A Passion for Creating Memories

Tharciony's passion for her business is evident in everything she does. She takes pride in creating unique and memorable experiences for her clients, going above and beyond to ensure that every picnic is perfect.

Her dedication to her craft has earned her a loyal clientele and a reputation as a leading provider of picnic experiences in Sydney.

Advice for Aspiring Entrepreneurs

For those considering starting their own business, Tharciony offers sage advice:

• Believe in yourself and your vision. Don't let others' doubts or fears deter you from pursuing your dreams.

• Be prepared to work hard and make sacrifices. Building a successful business requires dedication, perseverance, and a willingness to work long hours.

• Seek out support and mentorship. Surround yourself with knowledgeable and experienced individuals who can guide you.

• Don't be afraid to fail. Failure is an inevitable part of the entrepreneurial journey. Learn from your mistakes and keep moving forward.

• Most importantly, love what you do. Passion is the driving force behind any successful business.

Tharciony Costa's story inspires anyone who has ever dreamed of starting a business. Her journey from idea to reality is a testament to the power of hard work, determination, and a passion for creating something unique.

Are you ready to turn your dream into reality? Schedule a consultation fully subsided by the Service NSW Business Connect with me today and learn how I can help you navigate the exciting journey of starting your own business.